Why do people come to your community?
Why do people come to your community? And more importantly, why do they come back? The answer is ‘relevancy’ and the currency is ‘value’. If people experience value, they are likely to return.
So, the question is: why do we not measure value exchanges in our community? It's probably because it is a bit harder to report on than logins and registrations. Likely because nobody touched on the topic so far. Also, how do we then measure it?
