Retailers are constantly seeking ways to enhance the shopping journey and create a lasting impression to encourage repeat visits, cultivate customer loyalty, and ultimately drive increased sales. Although there are several methods to attain these outcomes, the personalization of shopping experiences plays a crucial role in achieving customer satisfaction and loyalty.
According to a recent report on customer engagement by Twilio, investing in digital customer engagement resulted in a 90% boost in revenue. The report also shows that 86% of consumers acknowledge that personalized experiences have heightened their loyalty to specific brands.
